Our Story
Founded by Dennis & Annie at Melbourne’s iconic Queen Victoria Market,
DANNIE grew from a simple stall into one of Australia’s most-loved eco bag brands.
With over 20 years of design experience, Annie combined her passion for art and sustainability to create totes that blend creativity, culture, and care for the planet.
Each piece is designed to inspire a greener lifestyle — one tote at a time.
What began as a market stall has become a symbol of Melbourne’s creative spirit —
a small brand with a big heart for the planet.
Why People Love DANNIE
Loved by the world — trusted by our customers.
- Tourists: Authentic “Carry Australia Home” souvenirs
- Locals: Heartfelt gifts for family, teachers, and friends
- Businesses: Sustainable and branded gifting solutions
Over 800 5-star Google reviews
Featured on TikTok by international travellers —
posts tagged #Melbourne have reached 1.4B+ global views
“Great quality for the price.”
“Beautifully designed, perfect for gifts.”
“A must-visit souvenir stop in Melbourne.”
Our Melbourne Stores
More than retail — our stores are cultural experiences.
Designed with natural wood, greenery, and local art,
each space feels like a mini gallery of Australia’s stories.
Queen Victoria Market Shop
Swanston Street, Melbourne CBD Shop
Our Vision
to carry Australia’s stories through art and design — one tote at a time.
From Melbourne, with art and heart — celebrating creativity, Australian stories and meaningful gifting.
Our stores & partners
Find Dannie in store and at our partner locations.
- 1Queen Victoria MarketMelbourne
- 2Swanston StreetMelbourne CBD
- 3Sydney CBDComing soon
- 4Rottnest IslandPartner store · Open
- 5Great Ocean Road Wildlife ParkPartner store · Open
Our Promise
🌱 100% eco-friendly canvas
🎨 Designed & printed in Melbourne
💌 Gift-ready packaging for every order
🧡 Supporting local artists and sustainable living
Visit Us or Shop Online
Come say hi at our Melbourne stores,
or explore our collections online — thoughtfully designed, gift-ready, and made to last.