Our Story
Founded by Dennis & Annie at Melbourne’s iconic Queen Victoria Market,
DANNIE grew from a simple stall into one of Australia’s most-loved eco bag brands.
With over 20 years of design experience, Annie combined her passion for art and sustainability to create totes that blend creativity, culture, and care for the planet.
Each piece is designed to inspire a greener lifestyle — one tote at a time.
What began as a market stall has become a symbol of Melbourne’s creative spirit —
a small brand with a big heart for the planet.
Why People Love DANNIE
Loved by the world — trusted by our customers.
- Tourists: Authentic “Carry Australia Home” souvenirs
- Locals: Heartfelt gifts for family, teachers, and friends
- Businesses: Sustainable and branded gifting solutions
Over 225 Google 5★ reviews
Featured on TikTok by international travellers —
posts tagged #Melbourne have reached 1.4B+ global views
“Great quality for the price.”
“Beautifully designed, perfect for gifts.”
“A must-visit souvenir stop in Melbourne.”
Our Melbourne Stores
More than retail — our stores are cultural experiences.
Designed with natural wood, greenery, and local art,
each space feels like a mini gallery of Australia’s stories.
Queen Victoria Market Shop
Swanston Street, Melbourne CBD Shop
Our Vision
to carry Australia’s stories through art and design — one tote at a time.
From Melbourne to Sydney, and from Australia to the world —
we’re building a nationwide cultural brand that celebrates art, sustainability, and meaningful gifting.
Next stops: Sydney, Brisbane, Adelaide
Global showcases: Milan Design Week, Tokyo Gift Show
Our Promise
🌱 100% eco-friendly canvas
🎨 Designed & printed in Melbourne
💌 Gift-ready packaging for every order
🧡 Supporting local artists and sustainable living
Visit Us or Shop Online
Come say hi at our Melbourne stores,
or explore our collections online — thoughtfully designed, gift-ready, and made to last.